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SXSW 2014: A Humanitarian Guerrilla Marketing Lesson For Startups When a staff member from Medallia (a customer experience management software company based in Palo Alto) was invited to be a panelist at this year’s SXSW Interactive festival, the company decided to seek a broader presence at one of the most popular conferences in the startup world. The team wanted to do something that would break through the noise while remaining true to the corporate culture of philanthropic giving.
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